Local ad industry legend and author, Bryce Courtney (deceased) used to write a weekly newspaper column called The Marketing Pitch.
In today’s buzzword-filled fake marketing industry, his articles would probably be labelled as “thought leadership delivered as part of a content marketing strategy, designed to increase customer engagement using earned media” – though I believe he was paid to write the opinion pieces, which would technically make it journalism.
In the real marketing world, his column is simply known as publicity.
I recently found this article titled “Today’s women are in a decidedly ugly mood“. It could never run today, but it shows how much the industry has changed in the last 25 years.
Imagine trying to publish this sentence today; “Hasn’t someone told a young woman that life is not a dress rehearsal and that you only get a few short years to be pretty and plenty of time after that to be plain looking?”
It was a different time back then. Click on the image to read the full article: