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Tag Archives: OnePath

OnePath – the complete path to incompetence…

15 Tuesday Mar 2016

Posted by Malcolm Auld in Advertising, Branding, Customer Service, Marketing, Marketing Automation, Sales

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Tags

advertising, ANZ, branding, customer service, marketing automation, OnePath

Numerous media outlets reported today about an appalling situation at ANZ Bank’s insurance and superannuation arm, OnePath.

Apparently there has been a series of breaches affecting 1,300,000 customers, some of whom had their super paid into the wrong account for up to a year.

The review comes after markets regulator ASIC raised concerns about compliance at the OnePath division.

Concerns! I hope they are more than a tad concerned.

Mind you ANZ has a reputation for incompetence in the area of superannuation management. It lost millions of dollars of people’s superannuation by investing in Basis Capital – the disastrous investment share that started the GFC. It ruined people’s lives, but not management’s bonuses.

There is a very simple reason OnePath is not compliant. The staff cannot even perform the most basic clerical duties. Here’s a typical example:

Today I received this letter in the mail.

One Path return mail

OnePath to incompetence…

I’ve not opened it, just as I haven’t opened similar ones from OnePath for the last six years. And for the four years prior to that, I didn’t open the envelopes when OnePath was known as another brand.

The reason I didn’t open them is simple – they are addressed to the previous owner of our house. We bought the house in 2005. We have been returning the owner’s mail to his superannuation company for ten years – and still they send it to the incorrect address. I suspect another marketing automation fail?

So forget BIG DATA folks. If you cannot change small data like a customer’s address, particularly for something as regulated as superannuation, you deserve to be investigated in every nook and cranny of your business.

And I hope OnePath gets well and truly investigated.

checking nooks and crannies

Inspect every nook n cranny…

I’m no financial adviser, but if my superannuation or insurance was with OnePath I’d seriously reconsider my investment.

Hang on, I just remembered – I’m with ANZ…

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