• About

The Malcolm Auld Blog

~ Marketing Musings and More…

The Malcolm Auld Blog

Tag Archives: conference call

Let’s do a Skype call, and then along came Zoom…

24 Friday Apr 2020

Posted by Malcolm Auld in Digital marketing, Meetings

≈ 2 Comments

Tags

conference call, Skype, video conference, Zoom

Of all the COVID-CAPERS dear reader, the choice of video conferencing tools has been one of the most fascinating. As are the skills of first-time home workers – here is the No.1 Rule for using video when working from home.

But, for as long as I can remember, Skype has been the go-to software for video calls, be they business conference or just to have a social chat – though FaceTime is popular for personal conversations. Skype has been the journalist’s friend on news channels forever. It has become so common, it isn’t regarded as unusual to watch and listen to a journalist in far-flung lands or war zones reporting via Skype on the nightly news.

But then along came COVID-19 and right behind it, along came Zoom.

You’re probably like me folks and have used Skype, Zoom, Google Hangouts, Teams, Whatsapp and other tools to make video calls or for video conferences. But for the life of me, since the COVID-CRISIS emerged, I’ve not been involved in a single Skype video call.

My students are using Houseparty to keep in touch. I’m teaching via Zoom and Teams, and my family is connecting via Zoom and Whatsapp. Unfortunately, there are so many posts on social channels of Zoom screens filled with multiple faces, the images are working against their purpose. Many articles are being ignored because the image is a signal saying “nothing new here” and it turns people off.

Is it just me or has Skype missed the boat? Maybe I’m isolated (to use a current word) from lots of Skype users? What’s your technology of choice?

Though one thing’s for sure – Just as Xerox is the generic word for photocopying and Band-Aid is the generic word for medical adhesive bandage, so too Zoom will become the generic term for a video conference call.

“Let’s set up a Zoom call” or “Let’s Zoom” will be the standard. And the brand that used to own the generic term – Skype – won’t ever get the high ground back again.

I wonder what Mazda is going to do now? Zoom Zoom…

And if you would like to chat: Skype: malcolm.auld1

Share this:

  • Twitter
  • Facebook
  • LinkedIn
  • Tumblr

Like this:

Like Loading...

Recent Posts

  • WOW a 5-hour marketing seminar on a subject that doesn’t exist…
  • Good grief, now LinkedIn staff are sending unsolicited social selling spam…
  • Another example of social selling failure with marketing automation on LinkedIn…
  • Has COVID killed the culture cult…
  • Social selling has become the new spam…

Archives

  • February 2022
  • January 2022
  • November 2021
  • October 2021
  • May 2021
  • April 2021
  • March 2021
  • December 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • January 2020
  • December 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • March 2019
  • February 2019
  • December 2018
  • October 2018
  • September 2018
  • July 2018
  • June 2018
  • May 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • December 2016
  • November 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • March 2016
  • February 2016
  • November 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • December 2014
  • November 2014
  • October 2014
  • September 2014
  • August 2014
  • July 2014
  • June 2014
  • May 2014
  • April 2014
  • February 2014
  • January 2014
  • December 2013
  • November 2013
  • October 2013
  • September 2013
  • August 2013
  • July 2013
  • June 2013
  • May 2013
  • April 2013
  • March 2013
  • February 2013
  • January 2013
  • April 2012
  • March 2012
  • February 2012
  • January 2012

Categories

  • Advertising
  • B2B Marketing
  • BIG DATA
  • Branding
  • Content Marketing
  • Copywriting
  • Culture
  • Customer Service
  • Digital
  • Digital marketing
  • Direct Marketing
  • Email marketing
  • Group Buying
  • Marketing
  • Marketing Automation
  • Media
  • Meetings
  • Mobile marketing
  • PPC
  • QR Codes
  • Remarketing
  • retail
  • Sales
  • Sales Promotion
  • SEM & SEO
  • small data
  • Social Media
  • social selling
  • Telemarketing
  • Thought Leadership
  • Uncategorized
  • Viral marketing

Meta

  • Register
  • Log in
  • Entries feed
  • Comments feed
  • WordPress.com

Enter your email address to follow this blog and receive notifications of new posts by email.

Blog at WordPress.com.

  • Follow Following
    • The Malcolm Auld Blog
    • Join 542 other followers
    • Already have a WordPress.com account? Log in now.
    • The Malcolm Auld Blog
    • Customize
    • Follow Following
    • Sign up
    • Log in
    • Report this content
    • View site in Reader
    • Manage subscriptions
    • Collapse this bar
 

Loading Comments...
 

    %d bloggers like this: