“Any fool can create lousy content… sadly many do”
Like many of you, I am extremely suspicious of the claims of the content marketing zealots. I cannot count the number of times marketers have asked me what they should do when it comes to content marketing. They don’t understand its purpose or why they should bother – and they suspect they are being sold digital snake oil. The “emperor’s new clothes” is quoted regularly.
So to help marketers and business owners with their content marketing, I have created the 3 essential questions you must ask before embarking on your content marketing journey. Do you like how I was able to get the word “journey” into my sentence, to make me sound more digi-credible?
So here they are – answer these honestly and you’ll be able to solve your content marketing conundrum.
The 3 Essential Questions…
Do you as a consumer want every brand you buy or consider buying, to deliver an ever-increasing amount of content to you at every touchpoint you have with those brands?
Like 100% of consumers, your answer is probably a resounding “no” – so why do you want to do it to your customers and prospects?
What facts, research or data do you have, to prove your customers and prospects are demanding you increase the amount of content you disseminate to them?
Where is your evidence? Where are the facts? Or are you just following marketing fashion and the FOMO created by cyber-hustlers?
What will your time-poor, infobesity-ridden customers and prospects give up in their daily lives, so they can consume your increased volume of content?
They already have extremely busy, content-filled lives – why should they consume yours?
Now, if you can answer these questions in such a way as to demand you immediately start mass production of content for marketing purposes, please contact an alleged content marketing expert. They’ll know how to make money out of you, rather than for you.
But if you are not sure what to do, but are serious about producing content that persuades, really sells your brand and grows your bottom line, go to the website I’ve created to help you – www.thecontentbrewery.com
It’s an anti-content marketing, content marketing website – if you get my drift…
(To learn how to create content that persuades and sells, get a ticket to www.draytonslasthurrah.com)