As you know dear reader I like to keep abreast of the latest digital disruptions and the amazing “new rules” of marketing they have introduced. How will the old rules survive?
The brands are obviously on to something, as they used identically shaped die-cut cards. These disruptive cards included a discount to encourage people to trial the services. Such innovation.
The Uber Eats card was in my letterbox, along with at least a dozen non-disrupting brands. So now I can use my phone to order cooked food delivered to my home – unbelievable.
While the Airtasker card was shoved in my hand at the shops – I think I was on a customer journey at the time. Let me recall – I had my backpack, water bottle, GPS map, crampons (just in case any climbing was required – who knows where a customer journey will take you?) and my sunblock. Yes, I remember now. I was on a customer journey to buy some bread when a random stuck out their hand and gave me the card.
So there you have it folks – amazing insights into the new ways of marketing by the digital disrupters. Fascinating stuff indeed.
Have to go now. Am going on a customer journey to get some milk. Where are my hiking boots and personas?