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There must be something in the air with regards poor customer service, if the last week is anything to go by. Woolies and Telstra struggled to understand customers, while Energy Australia’s confusing communications caused chaos.

Then yesterday I received the same email twice within 16 minutes from Telstra. I have no idea why such a BIG DATA company continues to have so many problems with their small data? Particularly given they have people working there with titles like “Data Scientist“. If they could just get their small data right, the BIG DATA will look after itself.

email image

The subject line really didn’t interest me – it was all about Telstra and not about me. It said “Big News for Wi-Fi“. I assume good old Wi-Fi enjoyed its news. I deleted the messages. But a mate contacted me about them. He’d received one and was confused by the contents, so I retrieved them to see what the “content” had to reveal.

I don’t quite understand the service as the email wasn’t very clear – I suspect it means wi-fi services are now available for Telstra customers outside their home networks – at last.

I clicked on the link and I entered my postcode to see where the Telstra Wi-Fi Hotspots were located near my home. Here’s the result:

wi-fi hot spots

Our service is subject to availability, good luck finding it

Two things struck me. Firstly there are three levels of wi-fi coverage indicated by a colour code. Unfortunately the three hot spots in my postcode have no colour coding, so I have no idea if I get low, medium, high or no coverage.

The second is more disturbing. The service is apparently “subject to availability“. I have no idea what this means. Does it mean subject to the availability of a hot spot location existing? Or is it subject to the availability of the wi-fi network?

It’s like ANZ Bank saying we offer bank branches, but they’re subject to availability. They may or may not be there when you turn up to do your banking. Isn’t it illegal to offer to sell something you don’t stock?

So in one message I’m told of big news about a new service – but there is no information about the level of service offered in my suburb. And regardless, the service is subject to availability, so may not even exist!!

As a Telstra shareholder I am again stunned at the use of my investment funds. As a customer I’m just confused at another big brand failing at customer service and small data.

Maybe I should call them to clarify what’s going on – assuming of course, the phone network isn’t subject to availability?


On the other hand I might take a Bex and lie down…