I’m no grammar expert, but I do make an effort to use language that is easy-to-understand whenever I write. I figure it’s only polite to do so – it shows respect for my readers.
I also double-check everything I publish – it comes from the training I received in my management apprenticeship. There was a very good reason for this training – mistakes are costly. And my first boss educated me on how easy it is to avoid mistakes, just by taking pride in my work. Plus he added the motivation of losing my job if I stuffed up!
That doesn’t mean I get it right all the time. But I try.
Which brings me to a problem that’s occurring more and more in business – a decline in the quality of work. It’s reflected in two ways – the use of the written word and the lack of care for the quality of what’s published, or not, as the case may be.
Too many appear to rely on computers to correct errors, rather than proofread and do the quality control themselves.
The OECD International Adult Literacy Study revealed the following:
- 48.5% of people have difficulty reading basic language
- 32.7% of people have average literacy ability
So about 82% of the population struggles to read and write competently. And every day online, we’re seeing more and more evidence of this, as well as of the zero care-factor about the accuracy and craftmanship of work.
Here are some recent examples from alleged professionals in online newspapers – most were sent to me by a sadly disappointed marketer Richard Warland. You’ll need to click on the images to view the errors of their ways.
This SMH webpage didn’t even bother to put copy into the paragraph under the headline: Window cleaners in dramatic CBD rescue. They used a strange version of computer-generated gobbledygook.
You only die twice?
In this article a man died “after being electrocuted“. Notice to the journalist – if you are electrocuted you are dead. So you cannot be electrocuted and then die afterwards. You die from electrocution.
The lost airline
And in this article the government is apparently calling for tenders to hunt for a missing airline – that’s right, a whole airline has gone missing according to this journalist.
And I just have no idea what this News Ltd journalist even means – what the hell is gradualist managerialism? And what does it have to do with cricket?
Beware rug runners
Apparently Phil Judd, the drummer from AC/DC, is in trouble for possessing a rug. And I thought his hair was natural.
Mood lighting can be fierce?
And again, according to a SMH video, the recent Sydney storms included fierce lights. You have to be careful when lights get into a dark mood.
In the last few years we’ve seen an exponential rise in the number of individuals and businesses publishing words online. Yet there has been no increase in the number of people studying Communications or Journalism at tertiary education institutions.
And you guessed it dear reader, these literate-challenged scribes are passing themselves off as “content marketing experts“. The mind boggles at the advice they provide and the content they create, if the above work from “professionals” is anything to go by?
Please note – the ability to use a keyboard and spell-checker doesn’t qualify you as a copywriter, or even a “content creator“.
Unfortunately, I fear I’m preaching to an empty church. The dumbing-down of communication and lack of pride in our work is so commonplace, people have given up trying. It’s a self-fulfilling cycle.
Next thing you know, businesses will use cartoons to communicate. What’s that dear reader, you say they already use cartoons?
OMG they’re those “INFOGRAPHICS!!”
Where’s my Photoshop – I’ve got some editing to do…