• About

The Malcolm Auld Blog

~ Marketing Musings and More…

The Malcolm Auld Blog

Monthly Archives: February 2014

The annual Super flush of toilet Bowls is on again…

03 Monday Feb 2014

Posted by Malcolm Auld in Advertising, Branding, Marketing, Social Media

≈ 2 Comments

Tags

advertising, branding, marketing, social media, Super Bowl

Yes folks it’s on again. The longest hour of the year – The Super Bowl.

I had thought it was named that way because it causes the single biggest flush of US toilet bowls every year – Super (toilet) Bowl, if you get my flow.

You can read all about the US super flush here. It happens every year at the same time – the first 2 minutes of half-time, when nobody is watching the ads.

toilet bowl

The stunts started early this year, with online leaking of the ads to be shown during half time. These are the ads designed to increase marketing egos, not sales.

And the clamour for social media glory is on in earnest, as arguably one of the biggest annual waste of marketing dollars repeats itself. Interestingly only 33% of last year’s advertisers have backed up again in 2014. So two thirds of last year’s advertisers thought it not worthwhile repeating their folly – smart folk that lot.

Even worse this year will be the claims of alleged customer engagement wonderfulness, all because of social media. A few thousand fans will type into social media channels, the same commentary they make to their mates who are watching the show with them. This will be claimed as marketing nirvana by the digi-zealots.

While it can add some fun, or otherwise, to those who want to use social media while watching a show, that’s about where it stops. Because an hour later something else will take their social fancy and all will be forgotten from the show.

Nobody will count the cost of labour to manage the social or PR activities. Imagine marketers spending as much on every ad they ever run, as they do on PR and social media to promote Super Bowl ads? They’d go broke overnight.

But at least there is a sustainable and environmentally friendly use for all those social feeds – particularly during the half-time flush.

shitter_twitter_1

Share this:

  • Twitter
  • Facebook
  • LinkedIn
  • Tumblr

Like this:

Like Loading...

Recent Posts

  • WOW a 5-hour marketing seminar on a subject that doesn’t exist…
  • Good grief, now LinkedIn staff are sending unsolicited social selling spam…
  • Another example of social selling failure with marketing automation on LinkedIn…
  • Has COVID killed the culture cult…
  • Social selling has become the new spam…

Archives

  • February 2022
  • January 2022
  • November 2021
  • October 2021
  • May 2021
  • April 2021
  • March 2021
  • December 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • January 2020
  • December 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • March 2019
  • February 2019
  • December 2018
  • October 2018
  • September 2018
  • July 2018
  • June 2018
  • May 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • December 2016
  • November 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • March 2016
  • February 2016
  • November 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • December 2014
  • November 2014
  • October 2014
  • September 2014
  • August 2014
  • July 2014
  • June 2014
  • May 2014
  • April 2014
  • February 2014
  • January 2014
  • December 2013
  • November 2013
  • October 2013
  • September 2013
  • August 2013
  • July 2013
  • June 2013
  • May 2013
  • April 2013
  • March 2013
  • February 2013
  • January 2013
  • April 2012
  • March 2012
  • February 2012
  • January 2012

Categories

  • Advertising
  • B2B Marketing
  • BIG DATA
  • Branding
  • Content Marketing
  • Copywriting
  • Culture
  • Customer Service
  • Digital
  • Digital marketing
  • Direct Marketing
  • Email marketing
  • Group Buying
  • Marketing
  • Marketing Automation
  • Media
  • Meetings
  • Mobile marketing
  • PPC
  • QR Codes
  • Remarketing
  • retail
  • Sales
  • Sales Promotion
  • SEM & SEO
  • small data
  • Social Media
  • social selling
  • Telemarketing
  • Thought Leadership
  • Uncategorized
  • Viral marketing

Meta

  • Register
  • Log in
  • Entries feed
  • Comments feed
  • WordPress.com

Enter your email address to follow this blog and receive notifications of new posts by email.

Blog at WordPress.com.

  • Follow Following
    • The Malcolm Auld Blog
    • Join 542 other followers
    • Already have a WordPress.com account? Log in now.
    • The Malcolm Auld Blog
    • Customize
    • Follow Following
    • Sign up
    • Log in
    • Report this content
    • View site in Reader
    • Manage subscriptions
    • Collapse this bar
 

Loading Comments...
 

    %d bloggers like this: