It didn’t take long for our inner comedian to jump on the bandwagon (pulled by horses?) and start the jokes. I wonder how it will affect brands like Tesco? Given the rapid turnover of the news cycle, probably not very much. The companies selling the frozen horse meat will put 100% beef guarantees in place, employ their spin doctors and advertising agencies and we’ll all go back to our old habits.

Although I do see an opportunity for these tedious ‘reality’ cooking shows that might help their ratings. Maybe they could challenge the ‘chefs’ to cook horse meat dishes and remove any stigma associated with eating horse meat. Or better still in Australia, challenge the ‘chefs’ to make camel meat popular, so we can eliminate the epidemic of dromedaries destroying our outback wildlife.

To help those in the British frozen meat business I’ve created this visual aid:

This is where beef comes from:

This is where horse meat comes from:

And in case you haven’t seen it, here’s some of the humour floating around in cyberspace:

I’m so hungry, I could eat a horse…..”

Anyone want a burger from Tesco? Yay or neigh?

Not entirely sure how Tesco are going to get over this hurdle.

Waitress in Tesco asked if I wanted anything on my Burger. So I had £5 each way!

Had some burgers from Tesco for my tea last night…. I still have a bit between my teeth.

A woman has been taken into hospital after eating horse meat burgers from Tesco – Her condition is said to be stable.

Tesco are now testing all their vegetarian burgers for traces of unicorn

“I’ve just checked the Tesco burgers in my freezer…AND THEY’RE OFF”

Tesco now forced to deny presence of zebra in burgers, as shoppers confuse barcodes for serving suggestions.

Said to the missus these Tesco burgers are giving me terrible trots.

To beef or not to beef… That is equestrian.

A cow walks into a bar. Barman says ‘why the long face?’ Cow says ‘Illegal ingredients, coming over here stealing our jobs!’

I hear the smaller version of those Tesco burgers make great horse d’oeuvres.

These Tesco burger jokes are going on a bit.

Talk about flogging a dead.. I think I’d better stop while I’m ahead:)