Am a tad late posting today – caught a dose of the man flu yesterday and went down like a ton of bricks (or is that tonne of bricks?).
In the meantime the wash-up of the advertising in the Superbowl has become clearer.
What is interesting is the number of agency commentators and marketers who don’t discuss their sales. Rather they talk about how much digi-wind their ads created on social media.
Apparently Oreo’s ‘dunk in the dark’ tweet generated around 15,000 tweets and retweets. That’s out of an audience of over 100 million. So 0.00015% of the audience tweeted. Am not sure if that’s a success or a failure?
And despite the alleged advertising expert’s opinions, it looks like the most disliked advertisement – Go Daddy – was the most successful. You can see it here:
The ad apparently became the most searched term on Google – mainly because it involves a supermodel kissing a geek – in an innovative way to demonstrate the Go Daddy proposition of sexy website production.
Bob Parsons the Founder was pleased when he heard the advertising pundits call the advertisement ‘inappropriate’ and said he knew they were in for a record sales day. The ad ran twice during the show.
Have to go and write an ad now. How can I get supermodels into a financial planning seminar???