It’s that time of year again folks.
The time of year when advertisers spend money to promote the fact they are running an advertisement during a show. Not only do they spend money promoting the fact they are running an advertisement, they run the advertisement during the time of the show when the least people are watching.
Is it the biggest annual waste of advertising funds on the planet?
It’s also the time of year during which reservoirs in the US visibly drain lower than normal levels. They said so on Sunrise so it must be true, Kochie wouldn’t lie.
Read all about it: https://themalcolmauldblog.com/2012/02/08/super-bowl-ads-go-down-the-drain-again/
Did you happen to watch it on Australian Free to air? If you did you would have noticed the only ads being run were show’s plugs and ads required by the channel to be aired each day. So there is some hope for Australian Brands and Marketing people
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