eMarketer research on the Meaning of “Like” found that 25% of US Facebook users disagree that marketers should interpret “like” to mean they are a fan or advocate of the company.

That’s because clicking on “Like” has nothing to do with the brand and everything to do with the individual. It’s rampant narcissism. So an investment in getting people to “Like” you may be a waste of time and money.

I “Like” – do you?